Senior PR Manager
MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.
ABOUT THE ROLE
As the Senior PR Manager for MESHKI, you will play a pivotal role in shaping and elevating the brand's public image, ensuring MESHKI remains a leader in the luxury fashion industry. Your responsibilities will include developing innovative public relations strategies, managing media relations and orchestrating impactful PR campaigns. This role requires a proactive approach to building relationships with media, influencers and other stakeholders while maintaining and enhancing MESHKI’s prestigious public profile both in Australia and globally.
WHAT YOU'LL BE DOING
- Lead, mentor, and inspire the largest team of influencer marketing assistants in Australia. Focus on developing their skills and capabilities to execute campaigns that align with MESHKI’s brand values and strategic goals.
- Lead team-building initiatives and foster a collaborative work environment that values open communication, mutual respect, and collective problem-solving. Oversee recruitment and team structure to optimise team dynamics and ensure alignment with MESHKI’s strategic needs.
- Act as the primary relationship manager for Australian media and key influencers. Focus on building genuine, long-term relationships that go beyond transactional interactions—becoming a trusted friend and partner to influencers and media representatives.
- Work closely with other department heads within the marketing team and product team to ensure that influencer strategies are well integrated with broader product trade, marketing and communication plans. This includes synchronising campaigns with social media, content, and event marketing strategies to maintain a cohesive brand narrative.
- Develop comprehensive influencer marketing strategies that leverage the unique aspects of each market. Guide the team in identifying and engaging with influencers whose brand and audience align with MESHKI’s values.
- Enhance MESHKI’s visibility and reputation through proactive Australian media engagement. Oversee the development of media pitches, press releases, and PR campaigns that highlight MESHKI’s leadership in fashion and empowerment.
- Identify, recruit, and manage relationships with key influencers across multiple platforms (Instagram, YouTube, TikTok) that resonate with MESHKI’s target demographic. Strategize campaigns that are authentic and align with the brand’s ethos of empowerment and fashion-forward elegance and drive business objectives including but not limited to revenue and market share growth
- Actively build and maintain relationships with potential brand partners, including fashion labels, lifestyle brands, and other entities that resonate with MESHKI’s brand ethos. This involves regular networking, attending industry events, and direct outreach to potential partners
- Work closely with the Head of Brand Marketing and PR to plan and oversee the execution of various PR events, including product launches, press conferences, and special announcements involving brand partnerships. Each event should be meticulously planned to showcase MESHKI’s luxury and lifestyle elements, ensuring a high-quality experience that strengthens the brand’s market position.
- Act as the primary representative of MESHKI at all relevant public and industry events, both locally and globally. This includes fashion shows, industry conferences, and media events, where the PR Manager will need to articulate and embody the brand's values and vision with clarity and enthusiasm.
- Serve as a trusted advisor to senior management, providing expert advice on public relations strategies and market opportunities based on their deep understanding of the brand and its industry. Their guidance should help steer MESHKI towards sustained growth and increased brand loyalty.
SALARY & BENEFITS
Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.
Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.
COMPANY CULTURE
We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.
Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.
MESHKI is a globally recognised fashion brand, celebrated for its dedication to empowerment, inclusivity, and sustainability. With the vision to be the global leader in accessible luxury and championing the empowerment of people worldwide through an unmatched shopping experience, MESHKI prides itself on being a brand that inspires and engages, fostering a culture of social change and community impact.
ABOUT THE ROLE
As the Senior PR Manager for MESHKI, you will play a pivotal role in shaping and elevating the brand's public image, ensuring MESHKI remains a leader in the luxury fashion industry. Your responsibilities will include developing innovative public relations strategies, managing media relations and orchestrating impactful PR campaigns. This role requires a proactive approach to building relationships with media, influencers and other stakeholders while maintaining and enhancing MESHKI’s prestigious public profile both in Australia and globally.
WHAT YOU'LL BE DOING
- Lead, mentor, and inspire the largest team of influencer marketing assistants in Australia. Focus on developing their skills and capabilities to execute campaigns that align with MESHKI’s brand values and strategic goals.
- Lead team-building initiatives and foster a collaborative work environment that values open communication, mutual respect, and collective problem-solving. Oversee recruitment and team structure to optimise team dynamics and ensure alignment with MESHKI’s strategic needs.
- Act as the primary relationship manager for Australian media and key influencers. Focus on building genuine, long-term relationships that go beyond transactional interactions—becoming a trusted friend and partner to influencers and media representatives.
- Work closely with other department heads within the marketing team and product team to ensure that influencer strategies are well integrated with broader product trade, marketing and communication plans. This includes synchronising campaigns with social media, content, and event marketing strategies to maintain a cohesive brand narrative.
- Develop comprehensive influencer marketing strategies that leverage the unique aspects of each market. Guide the team in identifying and engaging with influencers whose brand and audience align with MESHKI’s values.
- Enhance MESHKI’s visibility and reputation through proactive Australian media engagement. Oversee the development of media pitches, press releases, and PR campaigns that highlight MESHKI’s leadership in fashion and empowerment.
- Identify, recruit, and manage relationships with key influencers across multiple platforms (Instagram, YouTube, TikTok) that resonate with MESHKI’s target demographic. Strategize campaigns that are authentic and align with the brand’s ethos of empowerment and fashion-forward elegance and drive business objectives including but not limited to revenue and market share growth
- Actively build and maintain relationships with potential brand partners, including fashion labels, lifestyle brands, and other entities that resonate with MESHKI’s brand ethos. This involves regular networking, attending industry events, and direct outreach to potential partners
- Work closely with the Head of Brand Marketing and PR to plan and oversee the execution of various PR events, including product launches, press conferences, and special announcements involving brand partnerships. Each event should be meticulously planned to showcase MESHKI’s luxury and lifestyle elements, ensuring a high-quality experience that strengthens the brand’s market position.
- Act as the primary representative of MESHKI at all relevant public and industry events, both locally and globally. This includes fashion shows, industry conferences, and media events, where the PR Manager will need to articulate and embody the brand's values and vision with clarity and enthusiasm.
- Serve as a trusted advisor to senior management, providing expert advice on public relations strategies and market opportunities based on their deep understanding of the brand and its industry. Their guidance should help steer MESHKI towards sustained growth and increased brand loyalty.
SALARY & BENEFITS
Employee Perks: Monthly clothing allowance, generous employee discounts and flexible working arrangements to support a healthy work-life balance. Bi-weekly healthy breakfast in the headquarters, pilates yoga and meditation classes.
Personal and Professional Development: We invest in your growth with access to training programs, workshops, and global conferences, free access to Headspace and Masterclass
Career Advancement: Clear pathways for career advancement within MESHKI, supporting your professional journey every step of the way.
COMPANY CULTURE
We cherish a culture at MESHKI where every individual feels respected, valued and is empowered with the tools, resources and support to contribute to the collective goal we all share, whilst advancing their career goals and ambitions. At MESHKI your future is defined by your ambition, your dedication and integrity; if you work hard, and contribute to the empowering culture that surrounds you through collaboration, communication, a humble attitude to learning and integrity and gratitude and professionalism, you’ll achieve any goal you set your mind to.
Please be advised that we are not engaging recruitment agencies for this hire and will not consider any unsolicited resumes.
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