• Stephanie Corset Denim Top - Vintage Blue

    Stephanie

    Corset Denim Top - Vintage Blue

    £119
    • Stephanie Corset Denim Top - Washed Khaki

    Stephanie

    Corset Denim Top - Washed Khaki

    £119
    • Charley Structured Tie Denim Top - Indigo Blue

    Charley

    Structured Tie Denim Top - Indigo Blue

    £99
    -49% Off£50
    • Rayne Off Shoulder Denim Top - White

    Rayne

    Off Shoulder Denim Top - White

    £79
    -41% Off£47
    • Rema Halter Longline Denim Top - Washed Indigo Blue

    Rema

    Halter Longline Denim Top - Washed Indigo Blue

    £89
    -30% Off£62
    • Abel Denim Button Up Top - Dark Blue

    Abel

    Denim Button Up Top - Dark Blue

    £65
    -49% Off£33
    • Belle Denim Cropped Bralette - Indigo Blue

    Belle

    Denim Cropped Bralette - Indigo Blue

    £75
    -40% Off£45
    • Jeremy Collared Denim Longline Top - White

    Jeremy

    Collared Denim Longline Top - White

    £85
    -31% Off£59
    • Loraine Sleeveless Denim Top - Indigo Pinstripe

    Loraine

    Sleeveless Denim Top - Indigo Pinstripe

    £69
    -30% Off£48
    • Jeremy Collared Denim Longline Top - Washed Indigo Blue

    Jeremy

    Collared Denim Longline Top - Washed Indigo Blue

    £85
    -31% Off£59
    • Marge Fitted Denim Short Sleeve Top - Indigo Blue

    Marge

    Fitted Denim Short Sleeve Top - Indigo Blue

    £75
    -40% Off£45
    • Melany Applique Denim Bustier - White

    Melany

    Applique Denim Bustier - White

    £89
View All New Denim Tops View All New Denim Tops

Welcome to the Denim Shop - your destination for the perfect fit, with a curated range of styles, shades, and silhouettes to suit every body.

Consider this your new go-to for denim that actually fit - and feel as good as they look.

Shop All Denim

Find Your Perfect Fit

    • Tina Mom Jean - Indigo Blue

    Tina

    Mom Jean - Indigo Blue

    £65
    -40% Off£39
    • Janessa Skinny Denim Jeans- Indigo Blue
    NEW SIZE RANGE

    Janessa

    Skinny Denim Jeans- Indigo Blue

    £79
    -49% Off£40
    NEW SIZE RANGE
    • Clio Paneled Flare Jeans - Indigo Blue
    NEW SIZE RANGE

    Clio

    Paneled Flare Jeans - Indigo Blue

    £89
    -40% Off£53
    NEW SIZE RANGE
    • Janine High Waisted Straight Leg Jeans - Classic Blue
    NEW SIZE RANGE

    Janine

    High Waisted Straight Leg Jeans - Classic Blue

    £75
    -40% Off£45
    NEW SIZE RANGE
    • Mannon Mid Rise Denim Jeans - 80'S Blue

    Mannon

    Mid Rise Denim Jeans - 80'S Blue

    £79
    -41% Off£47
    • Laina Mid Rise Diamante Denim Jeans - Midnight Blue
    Preferred Fibres

    Laina

    Mid Rise Diamante Denim Jeans - Midnight Blue

    £119
    -30% Off£83
    Preferred Fibres
    • Kirralee Straight Leg Cuffed Jeans - Indigo Blue

    Kirralee

    Straight Leg Cuffed Jeans - Indigo Blue

    £89
    -40% Off£53
    • Miranda Faux Suede Belted Denim Wide Leg Jeans - Indigo Blue
    Preferred Fibres

    Miranda

    Faux Suede Belted Denim Wide Leg Jeans - Indigo Blue

    £99
    -40% Off£59
    Preferred Fibres
    • Caitlin Mid Rise Denim Jeans - Classic Blue
    NEW SIZE RANGE

    Caitlin

    Mid Rise Denim Jeans - Classic Blue

    £79
    -41% Off£47
    NEW SIZE RANGE
    • Georgette Mid Rise Paneled Denim Jeans - Grey
    NEW SIZE RANGE

    Georgette

    Mid Rise Paneled Denim Jeans - Grey

    £89
    -30% Off£62
    NEW SIZE RANGE
    • Flossie Multi Way Denim Jeans - Classic Blue
    NEW SIZE RANGE

    Flossie

    Multi Way Denim Jeans - Classic Blue

    £99
    -40% Off£59
    NEW SIZE RANGE
    • Beatrix High Rise Denim Jeans - Indigo Blue
    NEW SIZE RANGE

    Beatrix

    High Rise Denim Jeans - Indigo Blue

    £99
    -40% Off£59
    NEW SIZE RANGE
    • Jen Wide Leg Flare Denim Jeans - Indigo Blue

    Jen

    Wide Leg Flare Denim Jeans - Indigo Blue

    £85
View All Slim View All Slim
View All Straight View All Straight
View All Wide View All Wide
View All Flare View All Flare

Denim, Redefined

Denim isn’t one-size-fits-all - and that’s exactly the point.

We've broken down everything you need to know about finding your perfect fit: from rise and stretch, to wash and how to style.

READ TO LEARN MORE
Find Your Perfect Rise

  • Mid Rise

    To sit between your hips and belly button for everyday comfort.

    SHOP NOW

  • High Rise

    To sit at or above your waist (around the belly button). Always flattering.

    Shop Now

  • Super High Rise

    To sit above your belly button. Elongating and elevated.

    Shop Now
    • Stephanie Corset Denim Top - Vintage Blue

    Stephanie

    Corset Denim Top - Vintage Blue

    £119
    • Stephanie Barrel Denim Jeans - Vintage Blue

    Stephanie

    Barrel Denim Jeans - Vintage Blue

    £89
    • Stephanie Corset Denim Top - Washed Khaki

    Stephanie

    Corset Denim Top - Washed Khaki

    £119
    • Stephanie Barrel Denim Jeans - Washed Khaki

    Stephanie

    Barrel Denim Jeans - Washed Khaki

    £89
    • Joey Mid Rise Wide Leg Jeans - Green Wash

    Joey

    Mid Rise Wide Leg Jeans - Green Wash

    £105
    -30% Off£74
    • Bobby Oversized Jean With Front Pleat - Black

    Bobby

    Oversized Jean With Front Pleat - Black

    £95
    • Jeremy Collared Denim Longline Top - Washed Indigo Blue

    Jeremy

    Collared Denim Longline Top - Washed Indigo Blue

    £85
    -31% Off£59
    • Krissy Rolled Hem Denim Shorts - Washed Indigo Blue

    Krissy

    Rolled Hem Denim Shorts - Washed Indigo Blue

    £69
    -30% Off£48
    • Monte Strapless Diamante Denim Corset - Midnight Blue
    Preferred Fibres

    Monte

    Strapless Diamante Denim Corset - Midnight Blue

    £89
    -30% Off£62
    Preferred Fibres
    • Laina Mid Rise Diamante Denim Jeans - Midnight Blue
    Preferred Fibres

    Laina

    Mid Rise Diamante Denim Jeans - Midnight Blue

    £119
    -30% Off£83
    Preferred Fibres
    • Maya Oversized Denim Shirt - Chocolate
    Preferred Fibres

    Maya

    Oversized Denim Shirt - Chocolate

    £75
    -29% Off£53
    Preferred Fibres
    • Mannon Mid Rise Denim Jeans - Chocolate
    Preferred Fibres

    Mannon

    Mid Rise Denim Jeans - Chocolate

    £79
    Preferred Fibres
View All All Denim View All All Denim

fREQUENTLY aSKED denim questions

How should denim fit when you first get it? Will it stretch?

Denim should feel snug (but not painfully tight) when you first put it on. Most jeans will loosen a cm or 2 after a few wears, so it’s better if they feel slightly fitted at first.

What’s the correct way to wash denim to maintain its colour and fit?

Wash denim inside out and in cold water on a gentle cycle. Air dry whenever possible and avoid frequent washes to help preserve both the colour and the shape.

For darker jean colours, there can be some transfer, so we recommend washing these by themselves for the first few washes to avoid any potential colour run.

What’s the difference between denim fits e.g wide-leg vs. straight-leg?

When it comes to finding your perfect jean, we know it can be overwhelming! Sometimes too much choice can be difficult, however, here a few key things to remember when planning on committing to your next pair of jeans.

  • Wide-leg: Loose from the hips down, creating volume and movement.
  • Straight-leg: The same width from thigh to ankle, for a clean, classic look.
  • Slim: Narrow through the hips and thighs, with a slightly tapered leg (but not as tight as skinny).
  • Barrel: Relaxed at the hips and thighs, curved outward through the leg, then tapering back in at the ankle.
  • Flare: Fitted through the hips and thighs, then widening out from the knee down.
  • Baggy: Oversized and loose all over for a relaxed, streetwear-inspired look.

What fit of denim is best for my body shape?

There’s no one-size-fits-all! To help, consider the below:

  • Straight-leg works for most body types.
  • Wide-leg balances out curves.
  • High-rise elongates legs and flatters waists.
  • Relaxed fits add comfort and a casual vibe.

How many times should I wear jeans before washing them?

Usually 5–10 wears, unless they’re visibly dirty. The less you wash, the longer they last.

Should the waistband fit snugly without a gap at the back?

Ideally yes, the more your jeans hug your waist, the better. However, a small gap can sometimes be fixed with a belt.

Should jeans fit properly without needing a belt, or is it normal to need one?

Ideally your new jeans should fit well without a belt. In this instance, belts are more for styling than for holding your jeans up.

Can I cuff any pair of jeans if they’re too long, or does it depend on the style?

Most jeans can be cuffed but it looks best on straight, slim, and wide leg styles.

Alternatively, you can also take your jeans to the tailor to shorten them if they are too long. Just ensure the tailor knows how to work with denim and can keep the bottom stitch integrity to ensure they maintain their look!

Should I be able to sit comfortably in the jeans?

Yes, you should be able to sit, bend and move without pinching or cutting in.