Behind The Scenes: MESHKI Takes NYFW

Fashion Week in New York is always an exciting time, but this year, it was extra special for us at MESHKI.

By Sophia Mapleton, Influencer Marketing Specialist

September 18, 2025

Hi blog readers, I’m Sophia, MESHKI’s US Influencer Marketing Specialist! I’m so excited to share a little taste of the behind the scenes of MESHKI’s debut at New York Fashion Week.

Fashion Week in New York is always an exciting time, but this year, it was extra special for us at MESHKI. Not only did we step into one of the biggest weeks in the industry, but we also had the incredible opportunity to bring our community along for the ride. During this NYFW, we hosted an intimate collection preview cocktail hour to celebrate the launch of our new collection, The Architect.

As the Influencer Marketing Specialist, my role in our NYFW debut started months before the event took place. From curating the perfect guest list to dressing our muses and ensuring every detail reflected the heart of our brand, it's always the behind-the-scenes journey that I’ll never forget. Here’s a look at how we made the magic happen and how we created an unforgettable experience for the people who make MESHKI what it is.

I feel so proud that we have a community of creators who are genuine fans of the brand. Not just for what we design, but for what we represent. When I’m putting together the guest list for events, my biggest priority is simple: authenticity.

I am always looking for creators who live and breathe the MESHKI lifestyle: confident, driven, and unapologetically themselves. From long-time collaborators to new creators who had been organically styling our pieces, each person invited was thoughtfully selected because they see themselves in MESHKI, and we see ourselves in them.

Next comes my favorite part, getting to style our creators in looks that make them feel beautiful and confident!

I work closely with our design team to ensure that we are offering outfits from the collection that are not only fashion-forward and event-appropriate but also reflect our creators in a meaningful way. Whether it was a structured denim dress, like the Cosmala Denim Mini Dress or chic suiting set like the Mateo Blazer & Arlo Trouser, every piece was selected with purpose.

Watching our guests walk into the event, confidently owning the room in MESHKI, felt like a full-circle moment. It’s never only about the clothes, but about celebrating how they make our guests feel.

From the moment guests received their invite to the moment they left the collection preview, we wanted this experience to feel elevated, intentional, and personal.

What made our NYFW moment so special wasn’t just the glitz & glam, it was the genuine connection. Seeing creators who had never met before bonding over their shared love for MESHKI, collaborating organically, and empowering each other? That’s the magic our team will always chase.

The inside of the event was like something out of a magazine. Our events team worked tirelessly to curate a beautiful experience for our guests. Everyone was welcomed into the space with our exquisite martini bar and passed apps. Our collection was displayed throughout the space so everyone could browse the collection in its entirety.

NYFW may be about fashion, but for MESHKI, it was about community. Every photo, every story, every conversation behind the scenes, reminds me why I do what I do and how grateful I am to work alongside such a driven, talented team of women. You know what they say: When you love what you do, it doesn’t feel like work!

As I reflect on the last few months prepping for this event, I can’t help but pinch myself & be reminded that this is what young Sophia always dreamed of doing. If I told my young self that I would be helping curate events during fashion week, my jaw would be on the floor!

At MESHKI, we strive to create moments that truly mean something; for our creators, for our customers, and for everyone who sees a bit of themselves in what we do here at MESHKI.