A Masterclass In Denim

Introducing a new chapter for our signature denim. Improved fabrics, elevated finishes and carefully tested fits come together to create your most dependable wardrobe heroes yet.

September 16, 2025

Our signature styles return with considered updates that honour the classics while perfecting the details, joined by new designs to expand your denim wardrobe. From refined patches, rivets and buttons to the introduction of heavier-weight fabrics, every element has been thoughtfully elevated for structure, durability and a flattering finish.

We’ve streamlined rises and lengths across all fits for consistency, making it easier than ever to find your perfect pair. And with the addition of new half sizes, our denim now offers a more inclusive fit that’s designed to flatter every body, every time.

Meet The Family

Georgette

Relaxed yet refined, this mid-rise wide leg features seam details front and back. Effortlessly cool and designed for the customer who favours understated edge.

Designers Recommendation: Rectangle, Tall

Washes: Grey, Dark Blue

Style With: Slouchy knitwear and sneakers for an off-duty, everyday vibe, or switch to a fitted top and heels for a polished, dressier take.

Regular price £39
Sale price £39 Regular price £0

Georgette Mid Rise Paneled Denim Jeans - Grey

Mid Rise Paneled Denim Jeans - Grey

Regular price £89
Sale price £89 Regular price

Clio

A mid-rise slim fit crafted with stretch denim that moves with you. Contour seams along the legs and bum sculpt and lift, creating a flattering fit that feels as good as it looks.

Designers Recommendation: Hourglass, Petite, Rectangle

Washes: Indigo Blue

Style With: A fitted top to highlight your silhouette and balance the structure of the jeans.

Regular price £79
Sale price £79 Regular price
Coming Soon

Clio Paneled Flare Jeans - Indigo Blue

Paneled Flare Jeans - Indigo Blue

Regular price £89
Sale price £89 Regular price
Coming Soon

Kirralee

A mid-rise straight leg with a subtle fold-over hem detail. Clean, timeless and endlessly wearable.

Designers Recommendation: Hourglass, Petite, Rectangle

Washes: Classic Blue, Indigo Blue

Style With: For a relaxed, everyday vibe, pair with sneakers, basics, or an oversized knitted jumper. To elevate for evening, style with a jersey going-out top, heels, and statement accessories for a polished dinner date look.

Regular price £95
Sale price £95 Regular price
Regular price £95
Sale price £95 Regular price

Caitlin

A best-selling wide leg refreshed. Cut mid-rise in a new heavier-weight denim, Caitlin offers the same beloved shape with a more premium finish.

Designers Recommendation: Hourglass, Pear, Tall

Washes: Light Blue, Classic Blue, Indigo Blue, Washed Black, White

Style With: The Lioda Shirt for a chic denim-on-denim moment, or opt for a dressed-up jersey like the Lola Top for a more relaxed, casual look.

Regular price £85
Sale price £85 Regular price

Caitlin Mid Rise Denim Jeans - Classic Blue

Mid Rise Denim Jeans - Classic Blue

Regular price £79
Sale price £79 Regular price

Flossie

Versatility at its finest — Flossie transforms from mid-rise to high-waist with adjustable buttons at the waistband. Wide legs with hem adjusters allow you to tailor the shape from relaxed to more structured, your denim your way.

Designers Recommendation: Hourglass, Pear, Rectangle

Washes: Classic Blue

Style With: An oversized top for effortless ease, or keep it simple with a basic tee to let the denim details stand out.

Regular price £79
Sale price £79 Regular price

Flossie Multi Way Denim Jeans - Classic Blue

Multi Way Denim Jeans - Classic Blue

Regular price £119
Sale price £119 Regular price

Tina

Our bestselling mum jean, reimagined. A high-waisted slim fit in fresh new washes, balancing structure with an effortless off-duty edge.

Designers Recommendation: Hourglass, Pear, Rectangle

Washes: Mid Blue, Indigo Blue

Style With: Sandals and the Sharpay Top for a relaxed, polished look.

Regular price £55
Sale price £55 Regular price

Tina Mom Jean - Indigo Blue

Mom Jean - Indigo Blue

Regular price £65
Sale price £65 Regular price

Janine

A high-waisted straight leg updated in a new, heavier-weight denim. With an improved fit and modernised feel, it’s the refined evolution of a customer favourite.

Designers Recommendation: Hourglass, Rectangle, Tall

Washes: Washed Mid Blue, Classic Blue, Dark Blue, Washed Indigo Blue

Style With: The Meadow Corset for a night-out look, or the Maya Shirt to transition seamlessly from office to bar.

Regular price £85
Sale price £85 Regular price

Janessa

High-waisted and slim through the leg, Janessa is cut from stretch denim for a form-fitting silhouette with lasting comfort.

Designers Recommendation: Hourglass, Pear, Petite

Washes: Indigo Blue

Style With: The Marge Denim Top for a coordinated moment, or pair back with knitwear and boots for a ’90s-inspired off-duty model look.

Regular price £79
Sale price £79 Regular price

Janessa Skinny Denim Jeans- Indigo Blue

Skinny Denim Jeans- Indigo Blue

Regular price £79
Sale price £79 Regular price

Beatrix

A super high-waisted wide leg that flatters the waist and hips with a flowing silhouette. Featuring a front button detail to adjust between a classic wide leg or a statement flare.

Designers Recommendation: Hourglass, Pear, Rectangle

Washes: Chocolate, Indigo Blue

Style With: Fitted shirts or tops tucked in to accentuate the cinched waist. For a night out, pair with the Charley Top or Belle Bralette for a sleek, elevated look.

Discover more styling inspiration, fit details and exclusive washes in The Denim Shop or explore our full Denim Collection to find the pair made for you.